Project description
During my time as a Social Media Strategist for Sonoma Specific CBD Skincare, my primary responsibility was to develop and execute a comprehensive social media strategy that would effectively establish the brand’s identity and tell its story on Instagram. Drawing upon my expertise in digital marketing and consumer behavior, I meticulously crafted a strategic plan that aligned with the brand’s values and objectives. Through extensive market research and competitor analysis, I identified the target audience and tailored the content accordingly to maximize engagement and brand recognition.
A key aspect of my role was to create and design all the graphics for Sonoma Specific CBD Skincare’s Instagram page. Understanding the power of visual storytelling, I harnessed my creative skills to develop eye-catching and cohesive graphics that were not only aesthetically pleasing but also aligned with the brand’s overall identity. By utilizing tools and software, I designed captivating images that conveyed the brand’s values, showcased the benefits of their CBD skincare products, and evoked an emotional connection with the audience. These graphics played a crucial role in building brand awareness, driving traffic to the website, and ultimately contributing to the brand’s success in the competitive skincare industry.
